Archive for May 12th, 2009

White House looks to re-brand ‘cap-and-trade’; announces naming contest

May 12, 2009

What’s in a name? Apparently, nothing conducive to green oppression if it’s “cap-and-trade.”

The White House is looking to replace the term “cap-and-trade” with something more exciting to the public, according to a report in the Los Angeles Times. According to the Times,

Today, aides in Obama’s Council on Environmental Quality will meet with a research and marketing group that is promoting an alternative to the phrase “global warming,” which some pollsters say fails to capture the idea of greenhouse gases threatening the environment.

“There is value in trying to get the messaging right,” said a senior White House environmental aide, who was not authorized to speak on the record. “Because at the end of the day this is tricky policy. . . . We want to make sure we’re talking in a way that people understand.”

Let’s save the taxpayers some money.

E-mail your suggested alternative to “cap-and-trade” to

The best entry received by Monday, May 18, 2009 wins an autographed copy of Steve Milloy’s new book, Green Hell: How Environmentalists Plan to Control Your Life and What You Can Do to Stop Them.

So put your thinking caps on — no recycling “cap-and-tax” or “cap-and-charade” — it won’t be easy to buff the cap-and-trade turd into a popsicle!