GE’s green credit cards fail

July 14, 2009

General Electric has pulled the plug on its Earth Rewards MasterCard program due to lack of interest, ClimateWire reports.

A first-of-its-kind program, card users could set aside 1 percent of the value of their purchases for carbon offset projects.

GE had no comment on whether more carbon was actually stored in the plastic cards themselves than by dubious offset projects. šŸ™‚

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